February 20, 2025aktualności

A Boreal Journey: the new natural cosmetics collection by Alba1913 x PURO Hotels

We’re taking you to the far North. Together with PURO Hotels, we created the Boreal Collection of natural cosmetics, inspired by the raw beauty of Scandinavian nature. Designed especially for PURO Warszawa Stare Miasto, the new line combines Alba1913 natural skincare with minimalist design and an atmosphere inspired by the far North.

Natural cosmetics inspired by Scandinavia

The Boreal Collection includes three unique products: Hair & Body Wash, Hair Conditioner and Hand Soap. Their formulas are based on natural ingredients, including therapeutic essential oils that care for the skin and help the body relax. These are natural cosmetics designed with the practical side of travel in mind, while also wrapping you in the scent of a Nordic forest.

“By creating the new collection together with PURO, we wanted every encounter with these cosmetics to feel like a sensory journey to the North,” says Łukasz Rychlicki, CEO of Alba1913. “We combined functionality with deep, relaxing aromas, capturing the spirit of Scandinavian nature.”

A boreal care ritual

Each product in the Alba1913 x PURO Hotels Boreal Collection offers not only effective care, but also a moment for the senses thanks to a blend of essential oils: spruce, patchouli and rosewood, which combined with lavender and geranium create an aura that transports us into a boreal forest.

  • Hair & Body Wash – a multifunctional product that gently cleanses and refreshes the body and hair.

  • Hair Conditioner – rich in shea butter and plant oils, it moisturizes and strengthens the hair, making it easier to detangle.

  • Hand Soap – a natural hand soap that cleanses effectively without drying out the skin.

Minimalism and nature in harmony

The packaging design of the Boreal Collection was created in the spirit of Nordic aesthetics. Honorata Poznańska and Renata Ostapiuk made sure the minimalist design would harmonize with the elegant interiors of PURO Warszawa Stare Miasto, designed by the Copenhagen-based studio GamFratesi. It is a combination of functionality, aesthetics and the philosophy of conscious skincare.

Where to buy these natural hotel cosmetics?

The Boreal Collection is available at PURO Warszawa Stare Miasto and in the Alba1913 online store. It can also be found in Alba1913 boutiques: from February 21 at Elektrownia Powiśle in Warsaw, and in April at the new Alba1913 boutique in Stary Browar in Poznań.

Discover the boreal harmony of natural skincare. Immerse yourself in the scents of the far North.


Photo: Zasoby Studio