La Dolce Vita – a new skincare line by Alba®1913

Guided by the simple philosophy that healthy is beautiful, Alba®1913 has drawn on three generations of family pharmaceutical tradition to create effective skincare products that support a holistic approach to skin health. The latest La Dolce Vita line features a serum, cream and cleansing milk enriched with vitamin C and niosomes containing crystalline CBD.

The word alba itself means sunrise and a new beginning in Italian. With a 110-year history that includes rebuilding the family business in Italy, the brand invites you to embrace quality self-care, savor life and appreciate everyday moments, because dolce vita is simply a positive state of mind. The latest collection combines expert knowledge, cosmetic tradition, pharmaceutical craftsmanship and innovative technologies.

La Dolce Vita skincare products soothe irritation, reduce redness, minimize the appearance of dark spots, smooth and improve skin elasticity, and provide intense hydration.

“Our La Dolce Vita line began with a serum. We wanted to create a classic – a highly effective skincare product based on herbal and pharmaceutical knowledge, enhanced by modern scientific advancements. That's why we chose an advanced form of what we believe is the best vitamin C, at a high concentration of 15%, combined with CBD niosomes (vesicles), which help deliver the beneficial properties of CBD deep into the skin,” says Łukasz Rychlicki, President of Alba1913. The proprietary combination of CBDNn and vitamin C is the result of work carried out at the brand's laboratory in Suchy Las, near Poznań.

The La Dolce Vita line is not only about exceptional formulas but also their visual presentation. The packaging was designed by Honorata Poznańska and Renata Ostapiuk, who have twice received the Must Have award at the Łódź Design Festival for their previous Alba1913 packaging designs. The primary packaging (bottles) is made from 30% recycled glass. The caps are crafted from ash wood, while the paper packaging is made from FSC-certified paper produced by the Italian paper manufacturer Favini.

Alba1913 also returned to its roots for the La Dolce Vita promotional campaign. The photoshoot took place in Venice. The photographs were taken by Marta Chudek, with Angelika Warlikowska serving as producer and stylist, and model Maria Dębicka appearing in front of the camera.

The La Dolce Vita collection features vegan formulas certified by the independent Viva! Foundation.