What does Clean Beauty mean?
The term "clean beauty" was coined in the United States.The phrase "clean beauty" can be compared to the Polish "natural cosmetics".
Due to the small number of ingredients officially banned by the US administration, the press, stores and distributors in the US began to create their own blacklists of cosmetic ingredients.Currently, the "clean" standard is defined not only by warehouses, such asAllure, but also sales networks, e.g.Target or Sephora.At the same time, it is rather information about what the cosmetic does not contain (eg.parabens, silicones, etc.) than what it contains.- We have always preferred to say that we produce healthy cosmetics, because the healthy appearance of the skin was the greatest value for us due to the company's history embedded in herbal medicine and monastic medicine - explains the founder of the Alba1913 brand, Łukasz Rychlicki - However, if we talk about food in Poland "healthy" , in the US rather "organic food", in the case of cosmetics it will be "natural cosmetic" and "clean beauty" - adds Łukasz.
FREE FROM "WITHOUT"
Currently, Polish law, based on the European Cosmetic Directive, prohibits information such as "free from ..." or "without", therefore on store shelves in Poland there should no longer be cosmetics with a marketing declaration, e.g."paraben-free" even if the cosmetics are actually paraben-free.Therefore, cosmetic organizations are trying to disenchant the controversial ingredients approved for use, and yet some companies still avoid them due to bad press or non-EU "clean" standards.
-All Alba1913 cosmetics are produced in Poland, the quantitative and qualitative composition is the same in the hand cream bought in Warsaw, Los Angeles or Osaka.However, the packaging must be adapted to the requirements of the target markets.Sometimes this means additional labels in the local language to respond to customer expectations, but also to meet legal requirements.The wish for the customer to read the ingredients himself has no chance of being fulfilled for the time being, because despite the most sincere desires and a great hunger for knowledge, in the end, the query for an ingredient goes not to the university or to the cosmetics manufacturer, but to Google.And this one treats myths with equal understanding as scientific content - explains Łukasz.
THE SECRET OF "PARFUM"
Cosmetic "cleanliness" by store standards in the United States mainly refers to the composition.After parabens and SLS, the censored came here... perfumes.Natural drugstores do not allow not only scented bottles, which hide the composition, but also all creams and balms that list "parfum" as one of the ingredients.Again, it's all about letting the customer know what they're putting on or inhaling throughout the day.Meanwhile, as one of the American chains of natural drugstores calculates, even 4,000 substances can be hidden under one word "parfum" or "fragrance" entered on the mandatory list of ingredients.so-called"Fragrance Transparency" also applies to Alba1913 cosmetics present on the market in Poland and the USA in the same composition.-When the brand debuted in 2013 in 3 body cosmetics, we used the addition of food, raspberry aroma, which smelled well with natural essential oils, adding a bit of sweetness to them.After a few years on the market, we even removed this food substance from all the brand's recipes, finding out that this impression was very short-lived, says our president.Natural essential oils and plant extracts cost more and smell completely different.– At the cosmetic workshops that I run, we often present patchouli or vanilla in natural and synthetic form.It is worth feeling the difference to appreciate the power of plants even more - adds Łukasz.